Klaviyo review: pricing, best use case and alternatives

Email MarketingFree tier available

Klaviyo is one of the leading Email Marketing tools in the TechStack Directory. The ecommerce email and SMS platform with deep Shopify integration.

Where it fits: Build a list you own and turn subscribers into customers with broadcasts and automations. Klaviyo is our pick for online stores that live on flows and segments.

Pricing: Free to 250 contacts; from $20/mo. There is a free tier, so you can try Klaviyo before spending a dollar.

Visit Klaviyo See alternatives

CategoryEmail Marketing
Websiteklaviyo.com
PricingFree to 250 contacts; from $20/mo
Free tierYes
Best forOnline stores that live on flows and segments

Compare Klaviyo

Klaviyo vs MailchimpKlaviyo vs KitKlaviyo vs ActiveCampaignKlaviyo vs BrevoKlaviyo vs MailerLiteKlaviyo vs Beehiiv

Top Klaviyo alternatives

Mailchimp

The household-name email platform with templates, automations and a big app ecosystem.

Kit

Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools.

ActiveCampaign

Email plus best-in-class automation journeys and CRM.

Brevo

Email, SMS and marketing automation with pay-by-volume pricing, formerly Sendinblue.

MailerLite

Clean, modern email marketing with landing pages included.

Beehiiv

The newsletter growth platform built by ex-Morning Brew engineers.