Both are strong choices. The short answer: pick Klaviyo if you are online stores that live on flows and segments. Pick ActiveCampaign if you are marketers who want serious automation logic.
| Klaviyo | ActiveCampaign | |
|---|---|---|
| In one line | The ecommerce email and SMS platform with deep Shopify integration. | Email plus best-in-class automation journeys and CRM. |
| Pricing | Free to 250 contacts; from $20/mo | From $15/mo |
| Free tier | Yes | No |
| Best for | Online stores that live on flows and segments | Marketers who want serious automation logic |
| Category | Email Marketing | Email Marketing |
| Website | klaviyo.com | activecampaign.com |
Klaviyo details ActiveCampaign details
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