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The best Email Marketing tools for small business in 2026

Build a list you own and turn subscribers into customers with broadcasts and automations. Here are the 11 Email Marketing tools we recommend, ranked.

1

Mailchimp Free tier

The household-name email platform with templates, automations and a big app ecosystem.

Best for: Beginners who want a safe default · Pricing: Free to 500 contacts; from $13/mo
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2

Kit Free tier

Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools.

Best for: Creators, coaches and newsletter authors · Pricing: Free to 10k subscribers; from $25/mo
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3

ActiveCampaign

Email plus best-in-class automation journeys and CRM.

Best for: Marketers who want serious automation logic · Pricing: From $15/mo
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4

Klaviyo Free tier

The ecommerce email and SMS platform with deep Shopify integration.

Best for: Online stores that live on flows and segments · Pricing: Free to 250 contacts; from $20/mo
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5

Brevo Free tier

Email, SMS and marketing automation with pay-by-volume pricing, formerly Sendinblue.

Best for: Small lists that send occasionally · Pricing: Free 300 emails/day; from $9/mo
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6

MailerLite Free tier

Clean, modern email marketing with landing pages included.

Best for: Small businesses that want simple and affordable · Pricing: Free to 1k subscribers; from $10/mo
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7

Beehiiv Free tier

The newsletter growth platform built by ex-Morning Brew engineers.

Best for: Newsletter operators focused on growth and monetization · Pricing: Free to 2.5k subscribers; from $39/mo
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8

Constant Contact

Long-running small-business email with events and social tools.

Best for: Local businesses and nonprofits · Pricing: From $12/mo
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9

GetResponse Free tier

Email marketing with webinars and conversion funnels built in.

Best for: Marketers who also run webinars · Pricing: Free plan; from $19/mo
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10

AWeber Free tier

One of the original autoresponder platforms, still simple and reliable.

Best for: Simple broadcast and autoresponder needs · Pricing: Free to 500 subscribers; from $12.50/mo
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11

Substack Free tier

Publish a free or paid newsletter with zero setup.

Best for: Writers monetizing directly with subscriptions · Pricing: Free; 10% of paid subscriptions
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Popular comparisons

Mailchimp vs KitMailchimp vs ActiveCampaignMailchimp vs KlaviyoMailchimp vs BrevoMailchimp vs MailerLiteKit vs ActiveCampaignKit vs KlaviyoKit vs Brevo

Stacks that use Email Marketing

Real Estate AgentCoach or ConsultantEcommerce BrandRestaurant or CafeAccounting or Bookkeeping FirmMed Spa or SalonGym or Fitness StudioNonprofit

Which one is right for you?

The Stack Builder picks from this list based on your business type and budget.

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