Both are strong choices. The short answer: pick Klaviyo if you are online stores that live on flows and segments. Pick MailerLite if you are small businesses that want simple and affordable.
| Klaviyo | MailerLite | |
|---|---|---|
| In one line | The ecommerce email and SMS platform with deep Shopify integration. | Clean, modern email marketing with landing pages included. |
| Pricing | Free to 250 contacts; from $20/mo | Free to 1k subscribers; from $10/mo |
| Free tier | Yes | Yes |
| Best for | Online stores that live on flows and segments | Small businesses that want simple and affordable |
| Category | Email Marketing | Email Marketing |
| Website | klaviyo.com | mailerlite.com |
Klaviyo details MailerLite details
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