Both are strong choices. The short answer: pick Klaviyo if you are online stores that live on flows and segments. Pick Mailchimp if you are beginners who want a safe default.
| Klaviyo | Mailchimp | |
|---|---|---|
| In one line | The ecommerce email and SMS platform with deep Shopify integration. | The household-name email platform with templates, automations and a big app ecosystem. |
| Pricing | Free to 250 contacts; from $20/mo | Free to 500 contacts; from $13/mo |
| Free tier | Yes | Yes |
| Best for | Online stores that live on flows and segments | Beginners who want a safe default |
| Category | Email Marketing | Email Marketing |
| Website | klaviyo.com | mailchimp.com |
Klaviyo details Mailchimp details
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