Both are strong choices. The short answer: pick Klaviyo if you are online stores that live on flows and segments. Pick Brevo if you are small lists that send occasionally.
| Klaviyo | Brevo | |
|---|---|---|
| In one line | The ecommerce email and SMS platform with deep Shopify integration. | Email, SMS and marketing automation with pay-by-volume pricing, formerly Sendinblue. |
| Pricing | Free to 250 contacts; from $20/mo | Free 300 emails/day; from $9/mo |
| Free tier | Yes | Yes |
| Best for | Online stores that live on flows and segments | Small lists that send occasionally |
| Category | Email Marketing | Email Marketing |
| Website | klaviyo.com | brevo.com |
MailchimpKitActiveCampaignMailerLiteBeehiivConstant ContactGetResponseAWeber