Mailchimp review: pricing, best use case and alternatives

Email MarketingFree tier available

Mailchimp is one of the leading Email Marketing tools in the TechStack Directory. The household-name email platform with templates, automations and a big app ecosystem.

Where it fits: Build a list you own and turn subscribers into customers with broadcasts and automations. Mailchimp is our pick for beginners who want a safe default.

Pricing: Free to 500 contacts; from $13/mo. There is a free tier, so you can try Mailchimp before spending a dollar.

Visit Mailchimp See alternatives

CategoryEmail Marketing
Websitemailchimp.com
PricingFree to 500 contacts; from $13/mo
Free tierYes
Best forBeginners who want a safe default

Compare Mailchimp

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Top Mailchimp alternatives

Kit

Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools.

ActiveCampaign

Email plus best-in-class automation journeys and CRM.

Klaviyo

The ecommerce email and SMS platform with deep Shopify integration.

Brevo

Email, SMS and marketing automation with pay-by-volume pricing, formerly Sendinblue.

MailerLite

Clean, modern email marketing with landing pages included.

Beehiiv

The newsletter growth platform built by ex-Morning Brew engineers.