Both are strong choices. The short answer: pick Klaviyo if you are online stores that live on flows and segments. Pick Kit if you are creators, coaches and newsletter authors.
| Klaviyo | Kit | |
|---|---|---|
| In one line | The ecommerce email and SMS platform with deep Shopify integration. | Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools. |
| Pricing | Free to 250 contacts; from $20/mo | Free to 10k subscribers; from $25/mo |
| Free tier | Yes | Yes |
| Best for | Online stores that live on flows and segments | Creators, coaches and newsletter authors |
| Category | Email Marketing | Email Marketing |
| Website | klaviyo.com | kit.com |
MailchimpActiveCampaignBrevoMailerLiteBeehiivConstant ContactGetResponseAWeber