Both are strong choices. The short answer: pick Mailchimp if you are beginners who want a safe default. Pick Kit if you are creators, coaches and newsletter authors.
| Mailchimp | Kit | |
|---|---|---|
| In one line | The household-name email platform with templates, automations and a big app ecosystem. | Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools. |
| Pricing | Free to 500 contacts; from $13/mo | Free to 10k subscribers; from $25/mo |
| Free tier | Yes | Yes |
| Best for | Beginners who want a safe default | Creators, coaches and newsletter authors |
| Category | Email Marketing | Email Marketing |
| Website | mailchimp.com | kit.com |
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