Both are strong choices. The short answer: pick Mailchimp if you are beginners who want a safe default. Pick ActiveCampaign if you are marketers who want serious automation logic.
| Mailchimp | ActiveCampaign | |
|---|---|---|
| In one line | The household-name email platform with templates, automations and a big app ecosystem. | Email plus best-in-class automation journeys and CRM. |
| Pricing | Free to 500 contacts; from $13/mo | From $15/mo |
| Free tier | Yes | No |
| Best for | Beginners who want a safe default | Marketers who want serious automation logic |
| Category | Email Marketing | Email Marketing |
| Website | mailchimp.com | activecampaign.com |
Mailchimp details ActiveCampaign details
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