Both are strong choices. The short answer: pick Kit if you are creators, coaches and newsletter authors. Pick Klaviyo if you are online stores that live on flows and segments.
| Kit | Klaviyo | |
|---|---|---|
| In one line | Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools. | The ecommerce email and SMS platform with deep Shopify integration. |
| Pricing | Free to 10k subscribers; from $25/mo | Free to 250 contacts; from $20/mo |
| Free tier | Yes | Yes |
| Best for | Creators, coaches and newsletter authors | Online stores that live on flows and segments |
| Category | Email Marketing | Email Marketing |
| Website | kit.com | klaviyo.com |
MailchimpActiveCampaignBrevoMailerLiteBeehiivConstant ContactGetResponseAWeber