Analytics & HeatmapsFree tier available
Hotjar is one of the leading Analytics & Heatmaps tools in the TechStack Directory. Heatmaps, recordings and feedback polls.
Where it fits: Understand where visitors come from and why they convert or bounce. Hotjar is our pick for conversion optimization research.
Pricing: Free plan; from $32/mo. There is a free tier, so you can try Hotjar before spending a dollar.
| Category | Analytics & Heatmaps |
|---|---|
| Website | hotjar.com |
| Pricing | Free plan; from $32/mo |
| Free tier | Yes |
| Best for | Conversion optimization research |
Hotjar vs Google Analytics 4Hotjar vs PlausibleHotjar vs FathomHotjar vs Microsoft ClarityHotjar vs MixpanelHotjar vs PostHog
The free default for website and app analytics.
Lightweight, privacy-first analytics without cookie banners.
Simple, GDPR-friendly analytics with fast dashboards.
Free heatmaps and session recordings, no traffic limits.
Product analytics for events, funnels and retention.
Open-source product analytics, flags, replays and more.