Analytics & HeatmapsFree tier available
Google Analytics 4 is one of the leading Analytics & Heatmaps tools in the TechStack Directory. The free default for website and app analytics.
Where it fits: Understand where visitors come from and why they convert or bounce. Google Analytics 4 is our pick for every site, especially with Google Ads.
Pricing: Free. There is a free tier, so you can try Google Analytics 4 before spending a dollar.
Visit Google Analytics 4 See alternatives
| Category | Analytics & Heatmaps |
|---|---|
| Website | analytics.google.com |
| Pricing | Free |
| Free tier | Yes |
| Best for | Every site, especially with Google Ads |
Google Analytics 4 vs PlausibleGoogle Analytics 4 vs FathomGoogle Analytics 4 vs Microsoft ClarityGoogle Analytics 4 vs HotjarGoogle Analytics 4 vs MixpanelGoogle Analytics 4 vs PostHog
Lightweight, privacy-first analytics without cookie banners.
Simple, GDPR-friendly analytics with fast dashboards.
Free heatmaps and session recordings, no traffic limits.
Heatmaps, recordings and feedback polls.
Product analytics for events, funnels and retention.
Open-source product analytics, flags, replays and more.