Both are strong choices. The short answer: pick Hotjar if you are conversion optimization research. Pick Fathom if you are one-page dashboards without consent popups.
| Hotjar | Fathom | |
|---|---|---|
| In one line | Heatmaps, recordings and feedback polls. | Simple, GDPR-friendly analytics with fast dashboards. |
| Pricing | Free plan; from $32/mo | From $15/mo |
| Free tier | Yes | No |
| Best for | Conversion optimization research | One-page dashboards without consent popups |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | hotjar.com | usefathom.com |