Both are strong choices. The short answer: pick Hotjar if you are conversion optimization research. Pick PostHog if you are engineering-led teams that want it all.
| Hotjar | PostHog | |
|---|---|---|
| In one line | Heatmaps, recordings and feedback polls. | Open-source product analytics, flags, replays and more. |
| Pricing | Free plan; from $32/mo | Generous free tier; usage-based |
| Free tier | Yes | Yes |
| Best for | Conversion optimization research | Engineering-led teams that want it all |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | hotjar.com | posthog.com |
Hotjar details PostHog details