Both are strong choices. The short answer: pick Hotjar if you are conversion optimization research. Pick Plausible if you are privacy-conscious sites that want simplicity.
| Hotjar | Plausible | |
|---|---|---|
| In one line | Heatmaps, recordings and feedback polls. | Lightweight, privacy-first analytics without cookie banners. |
| Pricing | Free plan; from $32/mo | From $9/mo |
| Free tier | Yes | No |
| Best for | Conversion optimization research | Privacy-conscious sites that want simplicity |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | hotjar.com | plausible.io |
Hotjar details Plausible details