Both are strong choices. The short answer: pick Hotjar if you are conversion optimization research. Pick Mixpanel if you are saaS teams tracking feature usage.
| Hotjar | Mixpanel | |
|---|---|---|
| In one line | Heatmaps, recordings and feedback polls. | Product analytics for events, funnels and retention. |
| Pricing | Free plan; from $32/mo | Free plan; from $24/mo |
| Free tier | Yes | Yes |
| Best for | Conversion optimization research | SaaS teams tracking feature usage |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | hotjar.com | mixpanel.com |
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