Both are strong choices. The short answer: pick Hotjar if you are conversion optimization research. Pick Microsoft Clarity if you are seeing exactly how visitors use your site.
| Hotjar | Microsoft Clarity | |
|---|---|---|
| In one line | Heatmaps, recordings and feedback polls. | Free heatmaps and session recordings, no traffic limits. |
| Pricing | Free plan; from $32/mo | Free |
| Free tier | Yes | Yes |
| Best for | Conversion optimization research | Seeing exactly how visitors use your site |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | hotjar.com | clarity.microsoft.com |
Hotjar details Microsoft Clarity details