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6 best Fathom alternatives in 2026

Looking for something like Fathom but with a different price point, feature set or vibe? These are the strongest Analytics & Heatmaps alternatives in our directory, ranked.

1

Google Analytics 4 Free tier

The free default for website and app analytics.

Best for: Every site, especially with Google Ads · Pricing: Free
Fathom vs Google Analytics 4
2

Plausible

Lightweight, privacy-first analytics without cookie banners.

Best for: Privacy-conscious sites that want simplicity · Pricing: From $9/mo
Fathom vs Plausible
3

Microsoft Clarity Free tier

Free heatmaps and session recordings, no traffic limits.

Best for: Seeing exactly how visitors use your site · Pricing: Free
Fathom vs Microsoft Clarity
4

Hotjar Free tier

Heatmaps, recordings and feedback polls.

Best for: Conversion optimization research · Pricing: Free plan; from $32/mo
Fathom vs Hotjar
5

Mixpanel Free tier

Product analytics for events, funnels and retention.

Best for: SaaS teams tracking feature usage · Pricing: Free plan; from $24/mo
Fathom vs Mixpanel
6

PostHog Free tier

Open-source product analytics, flags, replays and more.

Best for: Engineering-led teams that want it all · Pricing: Generous free tier; usage-based
Fathom vs PostHog