Both are strong choices. The short answer: pick Fathom if you are one-page dashboards without consent popups. Pick Mixpanel if you are saaS teams tracking feature usage.
| Fathom | Mixpanel | |
|---|---|---|
| In one line | Simple, GDPR-friendly analytics with fast dashboards. | Product analytics for events, funnels and retention. |
| Pricing | From $15/mo | Free plan; from $24/mo |
| Free tier | No | Yes |
| Best for | One-page dashboards without consent popups | SaaS teams tracking feature usage |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | usefathom.com | mixpanel.com |
Fathom details Mixpanel details