Both are strong choices. The short answer: pick Fathom if you are one-page dashboards without consent popups. Pick Microsoft Clarity if you are seeing exactly how visitors use your site.
| Fathom | Microsoft Clarity | |
|---|---|---|
| In one line | Simple, GDPR-friendly analytics with fast dashboards. | Free heatmaps and session recordings, no traffic limits. |
| Pricing | From $15/mo | Free |
| Free tier | No | Yes |
| Best for | One-page dashboards without consent popups | Seeing exactly how visitors use your site |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | usefathom.com | clarity.microsoft.com |
Fathom details Microsoft Clarity details