Both are strong choices. The short answer: pick Fathom if you are one-page dashboards without consent popups. Pick Hotjar if you are conversion optimization research.
| Fathom | Hotjar | |
|---|---|---|
| In one line | Simple, GDPR-friendly analytics with fast dashboards. | Heatmaps, recordings and feedback polls. |
| Pricing | From $15/mo | Free plan; from $32/mo |
| Free tier | No | Yes |
| Best for | One-page dashboards without consent popups | Conversion optimization research |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | usefathom.com | hotjar.com |