Both are strong choices. The short answer: pick Google Analytics 4 if you are every site, especially with Google Ads. Pick Plausible if you are privacy-conscious sites that want simplicity.
| Google Analytics 4 | Plausible | |
|---|---|---|
| In one line | The free default for website and app analytics. | Lightweight, privacy-first analytics without cookie banners. |
| Pricing | Free | From $9/mo |
| Free tier | Yes | No |
| Best for | Every site, especially with Google Ads | Privacy-conscious sites that want simplicity |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | analytics.google.com | plausible.io |
Google Analytics 4 details Plausible details