Both are strong choices. The short answer: pick Google Analytics 4 if you are every site, especially with Google Ads. Pick Mixpanel if you are saaS teams tracking feature usage.
| Google Analytics 4 | Mixpanel | |
|---|---|---|
| In one line | The free default for website and app analytics. | Product analytics for events, funnels and retention. |
| Pricing | Free | Free plan; from $24/mo |
| Free tier | Yes | Yes |
| Best for | Every site, especially with Google Ads | SaaS teams tracking feature usage |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | analytics.google.com | mixpanel.com |
Google Analytics 4 details Mixpanel details