Both are strong choices. The short answer: pick Substack if you are writers monetizing directly with subscriptions. Pick Mailchimp if you are beginners who want a safe default.
| Substack | Mailchimp | |
|---|---|---|
| In one line | Publish a free or paid newsletter with zero setup. | The household-name email platform with templates, automations and a big app ecosystem. |
| Pricing | Free; 10% of paid subscriptions | Free to 500 contacts; from $13/mo |
| Free tier | Yes | Yes |
| Best for | Writers monetizing directly with subscriptions | Beginners who want a safe default |
| Category | Email Marketing | Email Marketing |
| Website | substack.com | mailchimp.com |
Substack details Mailchimp details
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