Both are strong choices. The short answer: pick MailerLite if you are small businesses that want simple and affordable. Pick Klaviyo if you are online stores that live on flows and segments.
| MailerLite | Klaviyo | |
|---|---|---|
| In one line | Clean, modern email marketing with landing pages included. | The ecommerce email and SMS platform with deep Shopify integration. |
| Pricing | Free to 1k subscribers; from $10/mo | Free to 250 contacts; from $20/mo |
| Free tier | Yes | Yes |
| Best for | Small businesses that want simple and affordable | Online stores that live on flows and segments |
| Category | Email Marketing | Email Marketing |
| Website | mailerlite.com | klaviyo.com |
MailerLite details Klaviyo details
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