Both are strong choices. The short answer: pick Mailchimp if you are beginners who want a safe default. Pick Substack if you are writers monetizing directly with subscriptions.
| Mailchimp | Substack | |
|---|---|---|
| In one line | The household-name email platform with templates, automations and a big app ecosystem. | Publish a free or paid newsletter with zero setup. |
| Pricing | Free to 500 contacts; from $13/mo | Free; 10% of paid subscriptions |
| Free tier | Yes | Yes |
| Best for | Beginners who want a safe default | Writers monetizing directly with subscriptions |
| Category | Email Marketing | Email Marketing |
| Website | mailchimp.com | substack.com |
Mailchimp details Substack details
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