Both are strong choices. The short answer: pick Kit if you are creators, coaches and newsletter authors. Pick Mailchimp if you are beginners who want a safe default.
| Kit | Mailchimp | |
|---|---|---|
| In one line | Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools. | The household-name email platform with templates, automations and a big app ecosystem. |
| Pricing | Free to 10k subscribers; from $25/mo | Free to 500 contacts; from $13/mo |
| Free tier | Yes | Yes |
| Best for | Creators, coaches and newsletter authors | Beginners who want a safe default |
| Category | Email Marketing | Email Marketing |
| Website | kit.com | mailchimp.com |
ActiveCampaignKlaviyoBrevoMailerLiteBeehiivConstant ContactGetResponseAWeber