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Brevo vs Mailchimp: which should you pick in 2026?

Both are strong choices. The short answer: pick Brevo if you are small lists that send occasionally. Pick Mailchimp if you are beginners who want a safe default.

BrevoMailchimp
In one lineEmail, SMS and marketing automation with pay-by-volume pricing, formerly Sendinblue.The household-name email platform with templates, automations and a big app ecosystem.
PricingFree 300 emails/day; from $9/moFree to 500 contacts; from $13/mo
Free tierYesYes
Best forSmall lists that send occasionallyBeginners who want a safe default
CategoryEmail MarketingEmail Marketing
Websitebrevo.commailchimp.com

Brevo details Mailchimp details

Other options

KitActiveCampaignKlaviyoMailerLiteBeehiivConstant ContactGetResponseAWeber