Both are strong choices. The short answer: pick Brevo if you are small lists that send occasionally. Pick Klaviyo if you are online stores that live on flows and segments.
| Brevo | Klaviyo | |
|---|---|---|
| In one line | Email, SMS and marketing automation with pay-by-volume pricing, formerly Sendinblue. | The ecommerce email and SMS platform with deep Shopify integration. |
| Pricing | Free 300 emails/day; from $9/mo | Free to 250 contacts; from $20/mo |
| Free tier | Yes | Yes |
| Best for | Small lists that send occasionally | Online stores that live on flows and segments |
| Category | Email Marketing | Email Marketing |
| Website | brevo.com | klaviyo.com |
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