Both are strong choices. The short answer: pick ActiveCampaign if you are marketers who want serious automation logic. Pick Mailchimp if you are beginners who want a safe default.
| ActiveCampaign | Mailchimp | |
|---|---|---|
| In one line | Email plus best-in-class automation journeys and CRM. | The household-name email platform with templates, automations and a big app ecosystem. |
| Pricing | From $15/mo | Free to 500 contacts; from $13/mo |
| Free tier | No | Yes |
| Best for | Marketers who want serious automation logic | Beginners who want a safe default |
| Category | Email Marketing | Email Marketing |
| Website | activecampaign.com | mailchimp.com |
ActiveCampaign details Mailchimp details
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