Both are strong choices. The short answer: pick ActiveCampaign if you are marketers who want serious automation logic. Pick Klaviyo if you are online stores that live on flows and segments.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| In one line | Email plus best-in-class automation journeys and CRM. | The ecommerce email and SMS platform with deep Shopify integration. |
| Pricing | From $15/mo | Free to 250 contacts; from $20/mo |
| Free tier | No | Yes |
| Best for | Marketers who want serious automation logic | Online stores that live on flows and segments |
| Category | Email Marketing | Email Marketing |
| Website | activecampaign.com | klaviyo.com |
ActiveCampaign details Klaviyo details
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