Both are strong choices. The short answer: pick ActiveCampaign if you are marketers who want serious automation logic. Pick Kit if you are creators, coaches and newsletter authors.
| ActiveCampaign | Kit | |
|---|---|---|
| In one line | Email plus best-in-class automation journeys and CRM. | Creator-first email marketing, formerly ConvertKit, with powerful tagging and paid newsletter tools. |
| Pricing | From $15/mo | Free to 10k subscribers; from $25/mo |
| Free tier | No | Yes |
| Best for | Marketers who want serious automation logic | Creators, coaches and newsletter authors |
| Category | Email Marketing | Email Marketing |
| Website | activecampaign.com | kit.com |
ActiveCampaign details Kit details
MailchimpKlaviyoBrevoMailerLiteBeehiivConstant ContactGetResponseAWeber