Both are strong choices. The short answer: pick Zoho CRM if you are budget-minded teams that want workflow automation. Pick Keap if you are established service businesses automating follow-up.
| Zoho CRM | Keap | |
|---|---|---|
| In one line | Full-featured CRM at a small-business price, part of the huge Zoho family. | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. |
| Pricing | Free for 3 users; from $14/user/mo | From $249/mo |
| Free tier | Yes | No |
| Best for | Budget-minded teams that want workflow automation | Established service businesses automating follow-up |
| Category | CRM | CRM |
| Website | zoho.com/crm | keap.com |
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