Both are strong choices. The short answer: pick Salesforce if you are teams that need deep customization and integrations. Pick Keap if you are established service businesses automating follow-up.
| Salesforce | Keap | |
|---|---|---|
| In one line | The enterprise-grade CRM standard with limitless customization. | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. |
| Pricing | From $25/user/mo | From $249/mo |
| Free tier | No | No |
| Best for | Teams that need deep customization and integrations | Established service businesses automating follow-up |
| Category | CRM | CRM |
| Website | salesforce.com | keap.com |
Salesforce details Keap details