Both are strong choices. The short answer: pick PostHog if you are engineering-led teams that want it all. Pick Hotjar if you are conversion optimization research.
| PostHog | Hotjar | |
|---|---|---|
| In one line | Open-source product analytics, flags, replays and more. | Heatmaps, recordings and feedback polls. |
| Pricing | Generous free tier; usage-based | Free plan; from $32/mo |
| Free tier | Yes | Yes |
| Best for | Engineering-led teams that want it all | Conversion optimization research |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | posthog.com | hotjar.com |
PostHog details Hotjar details