Plausible vs Microsoft Clarity: which should you pick in 2026?

Both are strong choices. The short answer: pick Plausible if you are privacy-conscious sites that want simplicity. Pick Microsoft Clarity if you are seeing exactly how visitors use your site.

PlausibleMicrosoft Clarity
In one lineLightweight, privacy-first analytics without cookie banners.Free heatmaps and session recordings, no traffic limits.
PricingFrom $9/moFree
Free tierNoYes
Best forPrivacy-conscious sites that want simplicitySeeing exactly how visitors use your site
CategoryAnalytics & HeatmapsAnalytics & Heatmaps
Websiteplausible.ioclarity.microsoft.com

Plausible details Microsoft Clarity details

Other options

Google Analytics 4FathomHotjarMixpanelPostHog