Both are strong choices. The short answer: pick Plausible if you are privacy-conscious sites that want simplicity. Pick Google Analytics 4 if you are every site, especially with Google Ads.
| Plausible | Google Analytics 4 | |
|---|---|---|
| In one line | Lightweight, privacy-first analytics without cookie banners. | The free default for website and app analytics. |
| Pricing | From $9/mo | Free |
| Free tier | No | Yes |
| Best for | Privacy-conscious sites that want simplicity | Every site, especially with Google Ads |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | plausible.io | analytics.google.com |
Plausible details Google Analytics 4 details