Both are strong choices. The short answer: pick Nimble if you are networkers and relationship-driven sellers. Pick Keap if you are established service businesses automating follow-up.
| Nimble | Keap | |
|---|---|---|
| In one line | Relationship-focused CRM that enriches contacts from social profiles. | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. |
| Pricing | From $24.90/user/mo | From $249/mo |
| Free tier | No | No |
| Best for | Networkers and relationship-driven sellers | Established service businesses automating follow-up |
| Category | CRM | CRM |
| Website | nimble.com | keap.com |
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