Both are strong choices. The short answer: pick Mixpanel if you are saaS teams tracking feature usage. Pick Microsoft Clarity if you are seeing exactly how visitors use your site.
| Mixpanel | Microsoft Clarity | |
|---|---|---|
| In one line | Product analytics for events, funnels and retention. | Free heatmaps and session recordings, no traffic limits. |
| Pricing | Free plan; from $24/mo | Free |
| Free tier | Yes | Yes |
| Best for | SaaS teams tracking feature usage | Seeing exactly how visitors use your site |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | mixpanel.com | clarity.microsoft.com |
Mixpanel details Microsoft Clarity details