Both are strong choices. The short answer: pick Mixpanel if you are saaS teams tracking feature usage. Pick Hotjar if you are conversion optimization research.
| Mixpanel | Hotjar | |
|---|---|---|
| In one line | Product analytics for events, funnels and retention. | Heatmaps, recordings and feedback polls. |
| Pricing | Free plan; from $24/mo | Free plan; from $32/mo |
| Free tier | Yes | Yes |
| Best for | SaaS teams tracking feature usage | Conversion optimization research |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | mixpanel.com | hotjar.com |
Mixpanel details Hotjar details