Both are strong choices. The short answer: pick Mixpanel if you are saaS teams tracking feature usage. Pick Google Analytics 4 if you are every site, especially with Google Ads.
| Mixpanel | Google Analytics 4 | |
|---|---|---|
| In one line | Product analytics for events, funnels and retention. | The free default for website and app analytics. |
| Pricing | Free plan; from $24/mo | Free |
| Free tier | Yes | Yes |
| Best for | SaaS teams tracking feature usage | Every site, especially with Google Ads |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | mixpanel.com | analytics.google.com |
Mixpanel details Google Analytics 4 details