Both are strong choices. The short answer: pick Mixpanel if you are saaS teams tracking feature usage. Pick Fathom if you are one-page dashboards without consent popups.
| Mixpanel | Fathom | |
|---|---|---|
| In one line | Product analytics for events, funnels and retention. | Simple, GDPR-friendly analytics with fast dashboards. |
| Pricing | Free plan; from $24/mo | From $15/mo |
| Free tier | Yes | No |
| Best for | SaaS teams tracking feature usage | One-page dashboards without consent popups |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | mixpanel.com | usefathom.com |
Mixpanel details Fathom details