Microsoft Clarity vs Plausible: which should you pick in 2026?

Both are strong choices. The short answer: pick Microsoft Clarity if you are seeing exactly how visitors use your site. Pick Plausible if you are privacy-conscious sites that want simplicity.

Microsoft ClarityPlausible
In one lineFree heatmaps and session recordings, no traffic limits.Lightweight, privacy-first analytics without cookie banners.
PricingFreeFrom $9/mo
Free tierYesNo
Best forSeeing exactly how visitors use your sitePrivacy-conscious sites that want simplicity
CategoryAnalytics & HeatmapsAnalytics & Heatmaps
Websiteclarity.microsoft.complausible.io

Microsoft Clarity details Plausible details

Other options

Google Analytics 4FathomHotjarMixpanelPostHog