Both are strong choices. The short answer: pick Microsoft Clarity if you are seeing exactly how visitors use your site. Pick Mixpanel if you are saaS teams tracking feature usage.
| Microsoft Clarity | Mixpanel | |
|---|---|---|
| In one line | Free heatmaps and session recordings, no traffic limits. | Product analytics for events, funnels and retention. |
| Pricing | Free | Free plan; from $24/mo |
| Free tier | Yes | Yes |
| Best for | Seeing exactly how visitors use your site | SaaS teams tracking feature usage |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | clarity.microsoft.com | mixpanel.com |
Microsoft Clarity details Mixpanel details