Both are strong choices. The short answer: pick Microsoft Clarity if you are seeing exactly how visitors use your site. Pick Hotjar if you are conversion optimization research.
| Microsoft Clarity | Hotjar | |
|---|---|---|
| In one line | Free heatmaps and session recordings, no traffic limits. | Heatmaps, recordings and feedback polls. |
| Pricing | Free | Free plan; from $32/mo |
| Free tier | Yes | Yes |
| Best for | Seeing exactly how visitors use your site | Conversion optimization research |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | clarity.microsoft.com | hotjar.com |
Microsoft Clarity details Hotjar details