Both are strong choices. The short answer: pick Microsoft Clarity if you are seeing exactly how visitors use your site. Pick Google Analytics 4 if you are every site, especially with Google Ads.
| Microsoft Clarity | Google Analytics 4 | |
|---|---|---|
| In one line | Free heatmaps and session recordings, no traffic limits. | The free default for website and app analytics. |
| Pricing | Free | Free |
| Free tier | Yes | Yes |
| Best for | Seeing exactly how visitors use your site | Every site, especially with Google Ads |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | clarity.microsoft.com | analytics.google.com |
Microsoft Clarity details Google Analytics 4 details