Both are strong choices. The short answer: pick Microsoft Clarity if you are seeing exactly how visitors use your site. Pick Fathom if you are one-page dashboards without consent popups.
| Microsoft Clarity | Fathom | |
|---|---|---|
| In one line | Free heatmaps and session recordings, no traffic limits. | Simple, GDPR-friendly analytics with fast dashboards. |
| Pricing | Free | From $15/mo |
| Free tier | Yes | No |
| Best for | Seeing exactly how visitors use your site | One-page dashboards without consent popups |
| Category | Analytics & Heatmaps | Analytics & Heatmaps |
| Website | clarity.microsoft.com | usefathom.com |
Microsoft Clarity details Fathom details