Both are strong choices. The short answer: pick Keap if you are established service businesses automating follow-up. Pick Zoho CRM if you are budget-minded teams that want workflow automation.
| Keap | Zoho CRM | |
|---|---|---|
| In one line | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. | Full-featured CRM at a small-business price, part of the huge Zoho family. |
| Pricing | From $249/mo | Free for 3 users; from $14/user/mo |
| Free tier | No | Yes |
| Best for | Established service businesses automating follow-up | Budget-minded teams that want workflow automation |
| Category | CRM | CRM |
| Website | keap.com | zoho.com/crm |
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