Both are strong choices. The short answer: pick Keap if you are established service businesses automating follow-up. Pick Salesforce if you are teams that need deep customization and integrations.
| Keap | Salesforce | |
|---|---|---|
| In one line | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. | The enterprise-grade CRM standard with limitless customization. |
| Pricing | From $249/mo | From $25/user/mo |
| Free tier | No | No |
| Best for | Established service businesses automating follow-up | Teams that need deep customization and integrations |
| Category | CRM | CRM |
| Website | keap.com | salesforce.com |
Keap details Salesforce details